About Us


Our Story

In a world where convenience often undermines health, Jason Fong, the visionary founder of AWE, embarked on a 15-year odyssey of discovery. Recognising the void for genuinely nourishing options, he envisioned a brand that would rewrite the story of meals – AWE

Fuelled by the profound belief in food as medicine, Jason was unwavering in his commitment. He witnessed how the options available out there lacked the goodness of clean ingredients, compromising on taste and nutritional value. Driven by a profound desire for change, he set out to redefine the norm. 

Thus, AWE was born – a symphony of health and flavour. With every meticulously crafted meal, AWE harmonises the nourishing and the delicious, aiming to heal and invigorate with every bite. 

Not just a regular meal, AWE super meals are backed by 15 years of clinical research and development. Each delicious and affordable meal takes 8 days of preparation and encapsulation, ensuring the highest quality of ingredients and nutrition. 

Yet, AWE's purpose extends beyond the plate. Jason's focus on sustainability adds a profound dimension. AWE's dedication to eco-conscious practices, from sourcing to packaging, underscores its pledge to nurture both people and the planet. 

In essence, AWE isn't just a brand; it's a narrative of health, taste, and sustainability, all eloquently woven by Jason's vision and passion. 

Our Kind Movement

By choosing AWE, you are embarking on a kind movement journey with us. Going beyond plant based, AWE strives to be at the forefront of innovative science, providing clean nutritional focused functional ingredients that are both ethical and sustainable. 


Kind To Animals

Every bit you do, saves a life. Having an AWE Super Meals is one of the most effective ways to help save animals and protect their habitats. We can make significant positive impact on the animals by reducing habitat destruction for livestock production, lower greenhouse gas emissions, reduce water usage, prevent animal suffering, and promote biodiversity.


Kind To Our Earth

By reducing carbon footprint increase sustainability


Kind To Others

With our production located n Singapore Changi Prison as part of the Yellow Ribbon project, inmates are imparted with employability skills to enhance integration back into society. Furthermore, our partnerships with SG Enable, Extraordinary People Limited, Serving people with disabilities businesses can provide jobs to persons with varying disabilities to maximise their potential and to empower them to transform their lives. 


Kind To Our Health

We believing in using food to prevent diseases, enhance wellbeing and to improve health. Hence we have developed our clean label philosophy where we only use real ingredients with no artificial preservatives, additives or GMO.


Every little bit counts, no act of kindness however small is ever wasted.


Our Story

In a world where convenience often undermines health, Jason Fong, the visionary founder of AWE, embarked on a 15-year odyssey of discovery. Recognising the void for genuinely nourishing options, he envisioned a brand that would rewrite the story of meals – AWE


Fuelled by the profound belief in food as medicine, Jason was unwavering in his commitment. He witnessed how the options available out there lacked the goodness of clean ingredients, compromising on taste and nutritional value. 


Driven by a profound desire for change, he set out to redefine the norm. 

Thus, AWE was born – a symphony of health and flavour. With every meticulously crafted meal, AWE harmonises the nourishing and the delicious, aiming to heal and invigorate with every bite. 


Not just a regular meal, AWE super meals are backed by 15 years of clinical research and development. Each delicious and affordable meal takes 8 days of preparation and encapsulation, ensuring the highest quality of ingredients and nutrition. 


Yet, AWE's purpose extends beyond the plate. Jason's focus on sustainability adds a profound dimension. AWE's dedication to eco-conscious practices, from sourcing to packaging, underscores its pledge to nurture both people and the planet. 

In essence, AWE isn't just a brand; it's a narrative of health, taste, and sustainability, all eloquently woven by Jason's vision and passion. 

Our Kind Movement

By choosing AWE, you are embarking on a kind movement journey with us. AWE strives to be at the forefront of innovative science, providing clean nutritional focused functional ingredients that are both ethical and sustainable. 


Kind To Animals

Embracing a plant-based diet helps protect animals and their habitats.
By decreasing habitat destruction, lowering greenhouse gas emissions, and conserving resources, we support animal welfare and biodiversity.


Kind To Our Earth

Committed to sustainability, we, as member of the SG Green Plan and Carbon Pricing Leadership Coalition, prioritize environmental stewardship through eco-friendly practices.


Kind To Others

Our focus is on fostering positive societal change. Through initiatives promoting equality and inclusivity, we aim to empower individuals by providing career development resources and pathways to opportunity.


Kind To Our Health

Our culinary approach focuses on using food as a key tool for preventing diseases and enhancing well-being. Our meals are intricately crafted and scientifically validated to offer health benefits and optimise health markers*.


Planting a Kind Seed

Our main goal is to nurture kindness in individuals and motivate them to inspire others. Every act of kindness and empathy can initiate a ripple effect, bringing about significant collective impact and meaningful transformation.


Every little bit counts, no act of kindness however small is ever wasted.


OUR VISION

We believe in harnessing the combined powers of superfood ingredients without messing with their natural benefits. We want to create products that have positive impact on the body, bringing long-term benefits to everyone's health.

OUR CORE VALUES


KEENNESS - We maintain a keenness to improve at all times and seek to be at the best in our field.


ETHICAL - We have an obligation to our customers and prospects conduct ourselves in the most ethical and truthful way to produce food with integrity.


ENTHUSIASTIC - We are enthusiastic in making a direct positive impact in people’s health.


NATURAL - We seek to formulate only real and freshest ingredients to provide cleanest and most nutritious diet.


OUR PRINCIPLES


EAT POSITIVE - Eat nutritious sustainably-grown food that are scientifically proven.


BE WELL - Live a healthy, balanced life.


MAKE A DIFFERENCE - Striving to make a positive impact on your health and to the planet and animals.


GIVE BACK - Giving back creates a chain reaction of world-changing goodness.

POWERING THE FUTURE OF FOOD EVOLUTION

We are the world's first clinically proven nutritional-focused functional meal to improve your health biomarker. All our food is specially curated to treat and heal your body.


FOOD TECHNOLOGY

Our signature food technology encapsulate every single nutrient in the food, making our food high bioavailability. It allows you to absorb the nutrients optimally, and ultimately improve your health biomarker and health.


OUR INNOVATION SCIENCE

Pairing of all specially selected Wholefood natural/clean ingredients without any artificial additives, preservatives to increase the solubility, digestibility and bioavailability of our products with a functional focus. 

We qualify them across 15 criteria to ensure that the quality and cleanliness of all ingredients are natural and ethically produced under the clean environment by using alkaline ionised water, organic soup, and ultrasound washer. This is the super ingredients that we use it for our superfoods.






WORLD'S FIRST

Pilot clinical test that proves
AWE the more you eat, the better you get

AWE meals are clinically proven to


  • Reduce and suppress 19 disease-related bacteria (cancer, inflammation, obesity etc.)​​
  • Increase presence of 30 good bacteria that improve overall wellness and foster higher well-being​​
  • Encourage growth of good bacteria in your gut while eradicating the bad ones ​​tackle and alleviate obesity while promoting healthy weight management ​​
  • Build higher immunity ​​
  • Promote detoxification ​​
  • Provide better control of cholesterol level​​
  • Repair cells and induce anti-aging properties

OUR BRANDS


Wholesome Savour

A holding company that invests in functional culinary innovation to inspire and encourage people to choose a healthier, greener, more compassionate lifestyle through food as medicine.

Learn More



OsomeFood™ 

Functional nutritional-focused super food with wholesome real ingredients and stringent preparation processes, to create food for maximum nutrition and optimal absorption that nourishes and revitalises the body.

Learn More



A.W.E by OsomeFood™

AWE meal is the world's first clinically proven nutrition-focused, clean-label, functional meal to promote better gut health and overall wellness.

Learn More